Review of the development of European corrugated b

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Review of the development of the European corrugated box Market in 2004

the European corrugated box Market in 2004 was calm and sound on the surface. In fact, the average annual growth rate of European corrugated box market demand in recent years has hovered around 2%~3%, and is only concentrated in central and southern Europe

in 2003, the economic downturn in the euro zone led to the most depressed period in European countries in the past 10 years. Now, with the economic recovery of the euro area, it is expected that the market demand for corrugated boxes in Europe will be better than the current situation in the future. In 2002, the GDP growth rate of euro zone countries was only 0. 9%; In 2003, it was only 0.4%. The situation in the industrial production industry is even worse. In 2002, the output decreased by 0.6%, while in 2003, it only increased by 0. 2%。 Therefore, as a corrugated box production industry mainly serving industrial products, it is not surprising that the market has been quite stable in recent years. It is expected that in the next few years, the GDP of euro zone countries will increase at an annual rate of 2.1%, and the annual average growth rate of industrial product output will reach 2. 3%。

in recent years, the economic development rate of Britain has exceeded that of most euro zone countries. It is estimated that the GDP growth rate is 2.7% per year, and the annual average growth rate of industrial product output is 1.7%. With the improvement of the overall economic situation, the demand of corrugated box Market in Europe is expected to increase by 2% every year. The growth rate is increasing by 5%. However, with the maturing of the European external transportation market, the demand of the corrugated box market will be limited. At the same time, although FMCG companies are trying to enrich product categories, improve product convenience, and increase product functions and added value, this has not increased the market demand for corrugated boxes. To make matters worse, the corrugated box industry is facing the threat of reduced demand for cartons due to the transfer of durable consumer goods production bases

therefore, taking all factors into consideration, the overall trend of the European corrugated box market is stable. However, through detailed and in-depth market analysis, it is not difficult to find that the European corrugated box market is undergoing an unprecedented change, full of changes and opportunities. In fact, for carton manufacturing enterprises, there are different product consumption directions hidden in each quarter. If those corrugated carton manufacturing enterprises with well-informed and rapid response can grasp the opportunity, they will surely reap a lot

raw materials can get the relationship curve between the impact toughness of experimental materials and experimental temperature. Material market

first, let's take a look at the supply situation of raw materials market. At present, recycled fiber paper accounts for about 3/4 of the raw material market of corrugated boxes in Europe. However, due to poor cost control, the production cost of recycled fiber often fluctuates greatly within a few months, and the price also rises and falls one after another, resulting in complaints from users of recycled fiber paper. At present, the proportion of recycled fiber paper in the production of mixed fiber paper in the European market has increased steadily. The market demand of primary fiber paper hovers at the level of 0.8% per year, while the annual growth rate of the market demand of recyclable tissue paper is 2.5%

newly established enterprises producing low gram weight base paper must meet the specified paper strength and prevent paper cracking, thus putting forward higher requirements for mixed fibers. At the same time, the recycling rate of waste paper in European countries and other developed countries in the world is close to the maximum. In the future, it is difficult to significantly improve the quality of waste paper fibers entering European carton board manufacturers, and chemical treatment is usually required. Therefore, for a long time in the future, a large number of new hydraulic universal experimental machines produced by Shandong Star High Tech will be needed to use computers to collect data, process data and graphic fiber primary fibers of the experimental models, so as to ensure and strengthen the quality of mixed fibers

used corrugated cardboard Market

as we all know, the greatly expanded corrugated cardboard production capacity in the Asia Pacific region has led to a global shortage of used corrugated cardboard. In 1998, China's corrugated board output accounted for 7% of the world's output, and it is expected to reach 15% by 2008, which means that asymmetric fatigue experiments can be divided into one-way and two-way loading fatigue experiments, and the demand for papermaking fiber will increase by 9million tons accordingly. In this market context, the price of old corrugated board is likely to continue to fluctuate and have a further upward trend. Due to the lack of new sources of kraft linerboard supply, existing Kraft linerboard manufacturers can easily maintain the current price level

therefore, although retail giants such as Tesco, ESTAR and Wal Mart have a lot of requirements for carton products, and although retailers are now calling for reducing the cost of packaging products, carton manufacturers cannot fundamentally meet the market demand if they only start from the perspective of raw materials. Through the use of first-class corrugated board production lines, the production of low gram weight base paper will become a powerful assistant for the majority of corrugated box production enterprises to reduce costs. Over the past 30 years, the weight of products in other packaging production industries has shown a downward trend. It was not until the last two years that this trend surfaced in the corrugated box industry and attracted the attention of insiders. It is expected that in the next five years, the market share of low gram weight corrugated board will rise from the current 6% to 15%

low gram and heavy paperboard Market

the industrial product market in Britain is the most competitive market in Europe, but it is monopolized by many retailers. In order to increase output and expand market share, carton manufacturers have purchased many new corrugated board production lines, resulting in continuous upgrading of fierce competition among corrugated board manufacturers. Therefore, although the demand for low gram weight corrugated board in the UK accounts for 35% of the entire European market, its market share is only 12%

in the UK, low gram weight corrugated board and efficient corrugated board production and processing technology are considered to be powerful "weapons" to deal with the cost pressure imposed by many retailers and FMCG companies. It is not difficult to see that today's UK market situation is the future of the markets of other European countries. Through the UK market, we can predict the future market trend of other European countries. If so, the entire European corrugated box market will undergo a major change in the near future

but there is another important issue to consider: enterprises that invest in purchasing large-scale equipment for the production of low gram weight recyclable cardboard include 0TOP, palm, saicaemin leydier, varel, jass and Europac. These are large-scale enterprises, but their share in the corrugated box Market in Western Europe is very low: SAICA is 4.9%; 0T0R1.7%; Palm2.0%; LeYdIer0.9%。 In contrast, Smurfit has a market share of 13%; SCA is 11%; Kappa is 10%. Obviously, the new production enterprises are speeding up their development, while the traditional comprehensive production enterprises hope to ensure a higher return on investment for the existing projects before launching the new low gram weight carton board production project. There is no doubt that the production of low gram weight paperboard is the development direction of the corrugated box production industry, because several major companies of FMCG will adopt new carton grades and new corrugated box specifications

therefore, in the corrugated box manufacturing enterprises and corrugated board processing stage, these changes are leading the reform of the whole industry. The reform trend is the reduction of joint enterprises and the increase of market share of independent carton manufacturing enterprises. The importance and investment of first-class corrugated board production equipment, new generation processing and printing equipment and efficient in plant logistics and raw material control will directly affect the production capacity of enterprises. Whether we can produce low gram weight cartons, different grades of cartons, new cost-saving five Ply Cartons, whether we can develop and design new paperboard saving carton structures and the excellence of corner stacking strength are directly linked to the economic benefits of carton manufacturers. In short, the production of cartons at the least cost, the production and processing of corrugated boxes will become the key factors leading the corrugated box production market

the profit of corrugated board industry in Europe is meager

the monopoly of retailers is suppressing the profits of enterprises in the supply chain. FMCG always hopes to reduce the cost of corrugated boxes as much as possible, but it is unwilling to damage the relationship with carton manufacturers. Therefore, some corrugated box manufacturers have won the favor of FMCG through e-commerce, and FMCG has obtained cartons close to the cost price through e-commerce. But the current market situation can't help but make people suspicious: "in the face of the rising trend of raw material prices, how can the price of finished cartons be reduced by 25% to 30% for a long time?" The emergence and promotion of low gram weight corrugated board can solve this contradiction, but with little effect. Therefore, we can only hope that on the premise of ensuring the output, the current changes in the corrugated box industry in Europe will attract the attention of industry insiders to the bottom line of cost

supply chain management in the process of change

next, turn your eyes to supply chain. Supply chain management in recent years, the pressurization device generally adopts hydraulic or pneumatic pressurization, which has undergone surprising changes. Many retailers represented by Tesco are having a great impact on the production mode of the corrugated box industry. Many retailers hope that their carton suppliers can produce carton products that can be directly loaded into containers, so as to enhance the attractiveness of their products and reduce the work of promotional personnel, thus reducing costs

at present, there are many factors that affect the prosperity of corrugated box production market. In such a fierce competitive environment, it is impossible for corrugated box manufacturers to obtain high profits. However, in order to maximize profits, corrugated box enterprises should do the following:

obtain low-cost cardboard resources. Invest in low-cost production. Take low gram weight raw materials, new paperboard and carton design structure with high added value as the development direction to reduce packaging cost and weight. Strengthen supply chain management and innovative packaging product development to reduce costs

source: keyin

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